Each year, dreams materialize into habitable worlds for a cause that transcends the mundane. In the 2023 edition of Make-A-Wish Mexico’s Christmas auction, my role was to design the atmospheres that would dress this charity gala. Showcasing the heart of the ceremony: five bespoke Christmas trees.

My intervention focused on sculpting the visual narrative through two immersive scenographies flanking the main stage. Conceived to create a harmonious synergy between Make-A-Wish’s chromatic identity and IM CHRISTMAS’s distinctive signature.

As the person responsible for production follow-up and on-site coordination, I ensured a precise transition from concept to execution during assembly and dismantling.